E-commerce & D2C brands

SEO, Shopping ads and CRO for online stores.

For D2C brands and e-commerce shops that need the traffic to pay for itself. Shopify, WooCommerce or custom — in India, the US, the UK and anywhere else you ship.

What does SlydrTech do for e-commerce brands?

SlydrTech runs product and category SEO, Google Shopping, Meta advertising and conversion rate optimisation for e-commerce and D2C brands, reported on return on ad spend and contribution margin rather than sessions. The work covers product feed quality, category page structure, Shopping and Performance Max campaigns, email and retention flows, and the GA4 and server-side tracking that makes any of it measurable.

Retainers start at $300 per month for one channel and $900 per month for two or three. Every engagement opens with a free written audit delivered inside 48 hours. Contracts are month to month, and ad budget is paid by you directly to the platform with no markup.

Best fit
D2C brands, online retailers
Primary metric
ROAS and contribution margin
Channels
SEO, Shopping, Meta, email
Platforms
Shopify, WooCommerce, custom
From
$300/month
Contract
Month to month, no lock-in
The work

What the work looks like for an online store

Six areas that decide whether an e-commerce account is profitable. Your proposal names which are in scope and what each costs.

📦

Product feed and Shopping setup

Titles, attributes, GTINs and category mapping fixed at the feed level. A weak feed caps every Shopping and Performance Max campaign you will ever run on top of it.

🗂️

Category and product SEO

Category pages built to rank for the way people actually search, product pages with real copy and schema, and an internal linking structure that stops deep products being orphaned.

📱

Meta and Instagram advertising

Prospecting and retargeting with creative built for the format, plus the Conversions API so iOS opt-outs stop hiding your real performance.

🛒

Checkout and CRO

Cart and checkout friction, mobile speed, trust signals and A/B tests. Lifting conversion from 1.2% to 1.6% beats a third more traffic at a third more cost.

✉️

Email and retention flows

Abandoned cart, post-purchase, win-back and review-request flows. The cheapest revenue in e-commerce is the second order from someone who already trusts you.

📈

Tracking that survives ad blockers

GA4, Google Tag Manager, server-side events and consent handling, so the numbers in your ad platform and the numbers in your accounts stop disagreeing.

Why this is different

What makes e-commerce different

Four realities that shape the plan for an online store.

ROAS without margin is a vanity metric

A 4x return is excellent on a 70% margin product and a slow way to go bankrupt on a 20% margin one. We ask for your margins in the first conversation and report contribution, not just revenue over spend.

The feed is the campaign

In Shopping and Performance Max you do not choose keywords — Google reads your product data. Most underperforming Shopping accounts are not a bidding problem; they are a product title and attribute problem, and that is cheaper to fix.

Conversion rate compounds across every channel

SEO, ads and email all deposit visitors on the same product pages. A CRO fix improves the economics of every channel at once, which is why it usually comes before scaling spend rather than after.

Your second order costs a fraction of your first

Acquisition gets the attention and retention gets the profit. Email and post-purchase flows are usually the fastest available revenue in an account that has been running ads for a while without them.

Where we run these campaigns

E-commerce campaigns by market

SlydrTech is based in India and works worldwide. The strategy does not change by country; the platform mix, the currency and the compliance details do.

How an e-commerce engagement differs by target market
Market Billed in Where the budget usually goes first What changes
India INR or USD Meta ads and Google Shopping, with COD handling, UPI checkout and returns messaging factored into the funnel. GST invoicing, INR ad accounts, IST working hours, UPI-friendly checkout advice.
United States USD Google Shopping and Performance Max first, Meta for prospecting. Sales-tax and shipping clarity affect conversion directly. Higher click costs, so tracking and landing pages are fixed before spend scales. Overlapping-hours calls scheduled in your timezone.
United Kingdom USD (GBP quoted on request) Shopping plus category SEO. Consent-mode tracking matters more here than anywhere else we work. UK GDPR and PECR consent handling, GBP pricing on site, UK-specific search language and spelling.
Rest of world USD Shopping where the feed is supported, Meta where it is not, and organic category pages in every case. Any English-speaking market. Australia, Canada, UAE, Singapore and the EU are all worked the same way.
Where to start

Where an online store usually starts

The right first move depends on whether your traffic problem is volume or conversion.

Typical starting scope: E-commerce & D2C
If you are… Start with From
New store, little traffic Product feed, Google Shopping and basic tracking — the fastest way to find out whether the product sells at all. $300/month
Traffic that does not convert CRO and checkout work plus email flows, before another rupee or dollar goes into ads. $900/month
Scaling and profitable Shopping, Meta, category SEO, email and continuous CRO, reported on contribution margin. $2,500/month
Questions

E-commerce marketing questions

Yes — Shopify, WooCommerce and custom builds. On Shopify the tracking and feed work is faster because the app ecosystem does some of it for you; the strategy is identical either way.

Enough to gather statistically useful data within a month rather than a quarter. That figure depends entirely on your product price and market, and the free audit will give you a specific number for your catalogue instead of a generic one.

Yes, and it is usually the first thing done. Mismatched GA4, Meta and platform revenue figures are the most common problem found in e-commerce accounts, and no budget decision is trustworthy until they agree.

No. SlydrTech charges a flat itemised retainer. Ad budget is paid by you directly to Google or Meta and is never marked up, so the agency has nothing to gain from telling you to spend more.

Not yet. SlydrTech launched in 2026 and does not publish case studies, testimonials or ROAS figures it has not earned. Early clients join through the Founding Client Programme, which trades a discounted 12-month rate for permission to document results.

Yes — static and short-form video creative built for the placement. Product photography and shipping of physical samples are quoted separately when they are needed.

Want to know whether your store has a traffic problem or a conversion problem?

Start with the free audit: a written report on what is working, what is leaking money, and what we would do first. Delivered within 48 hours, no obligation.