# SEO and Paid Ads for SaaS Companies | SlydrTech > SEO, Google Ads and LinkedIn campaigns for SaaS and tech startups in India, the US, the UK and worldwide. Built around trials, demos, CAC and payback — not traffic. From $300/month, itemised, no lock-in. **Source:** https://slydrtech.com/saas-marketing.html --- # SEO and paid ads for SaaS companies. Campaigns built around trials, demos and payback period — not impressions. For seed-stage and bootstrapped software companies in India, the US, the UK and anywhere else English-speaking. ## What does SlydrTech do for SaaS companies? **SlydrTech runs SEO, Google Ads and LinkedIn campaigns for SaaS and tech startups, measured against cost per trial, cost per demo and customer acquisition cost rather than traffic volume.** The work covers comparison and alternative pages, integration and use-case landing pages, bottom-of-funnel search campaigns, and the GA4 and conversion tracking needed to see which channel actually produces paying accounts. Retainers start at **$300 per month** for a single channel and **$900 per month** for two or three. Every engagement opens with a free written audit delivered inside 48 hours. Contracts are month to month with no lock-in, and ad budget is paid by you directly to the platform with no markup. - **Best fit:** Seed to Series A, or bootstrapped - **Primary metric:** Cost per trial / demo - **Channels:** SEO, Google Ads, LinkedIn - **Markets:** India, US, UK, worldwide - **From:** $300/month - **Contract:** Month to month, no lock-in ## What the work looks like for a software company Six things that move the number on a SaaS dashboard. Your proposal will name which of these are in scope and what each one costs. ### Comparison and alternative pages Pages targeting "[competitor] alternative" and "X vs Y" searches. These are the highest-intent queries in SaaS and the ones AI assistants quote most often when someone asks which tool to pick. ### Use-case and integration pages One page per job-to-be-done and per integration you support. They rank for long-tail searches your homepage never will, and they tell a model exactly who your product is for. ### Bottom-of-funnel Google Ads Search campaigns on category and competitor terms, with negative keyword hygiene so you stop paying for students, job seekers and free-tier hunters. ### LinkedIn for B2B Job-title and company-size targeting for products with a real sales motion. Run only when your deal size justifies the CPM — we will say so if it does not. ### Trial-to-paid tracking GA4, Google Tag Manager and server-side events wired so signup, activation and paid conversion are all attributable back to the campaign that caused them. ### Technical content that ranks Documentation-adjacent articles and tutorials written for the person evaluating your product, not for a keyword density score. ## Why SaaS marketing is not the same as marketing anything else Four things that change the plan when the product is software. ### The conversion you care about happens weeks later A trial signup is not revenue. If the reporting stops at signups, you will happily scale a channel that fills your product with people who never pay. We instrument activation and paid conversion first, then judge channels on what reaches the bottom. ### Your competitors are your best keywords In SaaS, "[competitor] alternative" and "[competitor] vs [you]" are the searches made by people already holding a credit card. They are also the pages AI assistants lean on when a user asks for recommendations. Most SaaS sites never build them. ### CAC payback decides whether a channel is allowed to scale A channel with a twelve-month payback is a different business decision from one with a three-month payback, even at identical cost per trial. We report payback alongside CPA so the spend decision is yours to make with the real number in front of you. ### Free-tier traffic is a cost, not a win Cheap clicks that convert into free accounts inflate every vanity metric while raising your support load. Negative keywords and audience exclusions get as much attention as the targeting itself. ## SaaS campaigns by market SlydrTech is based in India and works worldwide. The strategy does not change by country; the platform mix, the currency and the compliance details do. _How a SaaS engagement differs by target market_ | Market | Billed in | Where the budget usually goes first | What changes | | --- | --- | --- | --- | | India | INR or USD | Category SEO and Google Ads. INR pricing pages and lower CPCs make search the cheapest first channel. | GST invoicing, INR ad accounts, IST working hours, UPI-friendly checkout advice. | | United States | USD | Bottom-of-funnel Google Ads plus comparison-page SEO. LinkedIn once deal size supports it. | Higher click costs, so tracking and landing pages are fixed before spend scales. Overlapping-hours calls scheduled in your timezone. | | United Kingdom | USD (GBP quoted on request) | Comparison and alternative SEO first; UK search volume rewards specificity over breadth. | UK GDPR and PECR consent handling, GBP pricing on site, UK-specific search language and spelling. | | Rest of world | USD | Usually SEO first, because paid costs vary too much across markets to be the safe opening move. | Any English-speaking market. Australia, Canada, UAE, Singapore and the EU are all worked the same way. | Campaigns run in English. Ad spend is paid by you directly to the ad platform and is never marked up by SlydrTech. ## Where a SaaS company usually starts The right first channel depends on whether people are already searching for what you do. _Typical starting scope: SaaS & tech startups_ | If you are… | Start with | From | | --- | --- | --- | | Pre-launch or a brand-new category | Foundational SEO and positioning content — nobody is searching your category name yet, so paid search has nothing to buy. | $300/month | | Live product, some organic traffic | Comparison and use-case SEO plus bottom-of-funnel Google Ads, with GA4 and trial tracking rebuilt first. | $900/month | | Funded and scaling | Full funnel: SEO, Google Ads, LinkedIn, landing pages and CRO, reported against CAC and payback. | $2,500/month | Prices are starting points, not quotes. Every proposal is itemised line by line, billed monthly, with no lock-in and no cancellation penalty. Full detail on the [packages page](https://slydrtech.com/packages.html). ## SaaS marketing questions ### Do you work with pre-revenue SaaS startups? Yes. Before revenue the honest answer is usually SEO and positioning rather than paid ads, because paid search only works when people are already searching for the category. The free audit will tell you which situation you are in. ### Can you work with our existing GA4 and HubSpot setup? Yes. Most engagements begin by auditing what is already installed. Broken or double-firing conversion tracking is the single most common problem found in SaaS accounts, and it is fixed before any budget decision is made. ### How long before SEO produces trials? Comparison and bottom-of-funnel pages typically take three to six months to rank and produce steady signups. Google Ads produces data within days. That difference is exactly why the two are usually run together rather than one after the other. ### Do you require a minimum ad spend? No. Ad budget is paid by you directly to Google or LinkedIn and is never marked up. If your budget is too small for a channel to produce usable data, we will say so rather than take the retainer. ### Does SlydrTech have SaaS case studies? Not yet. SlydrTech launched in 2026 and publishes no case studies, testimonials or growth figures it has not earned. Early clients join through the Founding Client Programme, which locks a discounted rate for 12 months in exchange for permission to document results as a published case study. ### Which timezone do you work in? SlydrTech is based in India and works IST, with calls scheduled in overlapping hours for US and UK clients. Email and WhatsApp are answered within one business day. ## Want to know which channel your SaaS should fund first? Start with the free audit: a written report on what is working, what is leaking money, and what we would do first. Delivered within 48 hours, no obligation. ## Other industries we work with ### E-commerce & D2C Product and category SEO, Shopping and Meta ads, and the conversion work that decides whether the traffic pays for itself. ### Local service businesses Google Business Profile, local SEO, review flow and call-tracked Google Ads for clinics, trades, salons and studios. ### Coaches & consultants Personal-brand content, LinkedIn, email lists and booked-call funnels for people who are the product.